Balaji Electronics, Company

Haier India started its commercial operations in January 2004 and is a 100 per cent subsidiary of the Haier Group. The India launch was started with innovative products which were designed keeping the day to day customer needs in mind -- products that will transform the customer's every day living into inspired living. 'Products that will make your today better than yesterday.' Haier India launched BMR technology for the first time in India followed by the Double Drive which is a newly patented technology. Haier clocked revenue of about Rs 325 crore in calendar year 2008. Haier India is set to achieve sales of over Rs. 400 crores in calendar year 2009. Haier India also aims to achieve a leadership position in the next 3-4 years in India and aims to be among the top 3 brands in Refrigerators, ACs and washing Machines categories. The India operations already has an established dealer network of approximately 1600 dealers all over the country, which is backed by a strong service and after sales service network. Haier Products are available at all major retail outlets and in most of the modern retail chains. As part of the company's plans to expand operations in the country, Haier in August 2007 had acquired a manufacturing facility, located at Ranjangoan in Pune district of Maharashtra. Spread over 40 acres of land, the plant has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipments to create a Research & Development facility for refrigerators. The facility was acquired as a part of Purchase of Appliances Business of Anchor Daewoo Industries Limited by Haier India.